In early 2019 a group of Influencers from The Plug-in worked with Flinders University’s Centre for Research Excellence in Frailty and Healthy Ageing to develop education and awareness videos about frailty. The aim of the videos is to increase awareness about frailty, and to initiate conversations about what we can all do to reverse frailty, to reduce the impact or to prevent it. In making the videos, Influencers worked alongside clinicians and academics to identify the words, phrases and stories that are most likely to resonate with older people when searching for information about frailty.
Dr Mandy Archibald and filmmaker Justin Broughton co-produced a number of videos as a result of the project and we invite you to take a look.
Thank you to all our Influencers who took part in this project. Whether you contributed your feedback via an online survey or took part in the filming, you have helped to shape the future of health ageing in Australia. Thank you!