The Plug-in. Influencers of modern ageing.

Connect with The Plug-in

COTA SA’s social enterprise The Plug-in, is a specialist market insights operation which connects older people with business, industry and researchers. We give older people an influential voice and enable clients to innovate and improve products, services and policies for the growing 50+ market.

If you’re an individual over 50, then we invite you to join our community of “Influencers” ready to “plug in” to client projects – its free and simple to register. Or if you’re from an organisation that wants to understand your older customers at a deep level, then connect with us – we are ready to partner with you.

The Plug-in is a member of AMSRO, the Association of Market and Social Research Organisations.

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The Plug-in. Influencers of modern ageing.

Are you an influencer?

If you want the power to influence the future of ageing we invite you to join us and have the opportunity to work alongside industry, innovators and researchers to help create technology, products and services that will better meet the future needs
of older people.

Join The Plug-in community and have access to information, training and opportunities to identify and solve the problems that matter most to you and others.

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The Plug-in. Influencers of modern ageing.

Are you looking to connect with older people?

Speak with us to find out how The Plug-in provides industry, innovators and researchers the ability to connect with older South Australians to innovate, identify, test and take to market new products and services that better meet the future needs of older people.

The Plug-in offers:

  • A fresh approach that delivers streamlined and tailored recruitment of participants that can add value to design and innovation processes
  • An opportunity for ongoing relationships with the community
  • Deeper dives leading to a deeper level of understanding about what’s important to older people
  • Access to specialist support in developing and facilitating design and innovation processes
  • Accelerated design and development phase and prototyping
  • The ability to hit the mark (and market) quicker; and early exposure to potential ambassadors.

Read what our Community and Clients say about Our Impact, take a look at some of our past and present Projects or Contact The Plug-in team to discuss how we can work with you.

Influencers of Modern Ageing

The Plug-in Team

Head of The Plug-in – Miranda Starke MMktg, GAICD

Miranda comes from a background in senior management, consulting, Board and leadership roles across education, the arts, not for profit and the media. Miranda’s specialist skills in marketing, stakeholder engagement and business development make her well placed to work with both Plug-in clients and “Influencers”, ensuring that both groups derive value from their involvement with us.

Project Manager – Miriam Condon

Miriam has had an extensive career working in consumer insights and market research in major media publishing companies in Adelaide and for the past 25 years, in Sydney. Miriam has conducted national editorial and marketing research on familiar magazines like the Australian Women’s Weekly and Woman’s Day, as well as for consumer goods manufacturers and retailers using a range of innovative and collaborative research methodologies.

The Plug-in Coordinator – Anthony Collebrusco MA 

Anthony has a background in communications and marketing along with proven experience in member relations and client service roles in not for profit settings. He has lived and worked in Melbourne, Washington DC and Chicago prior to moving to Adelaide. His role at the Plug-in involves looking after our growing community of “Influencers” who give their ideas, feedback and insights to Plug-in projects, ensuring that a wide range of older voices have the chance to be heard.

Associate – Rachael Nielsen BSSc (Hons)

Rachael is a Social Scientist with a background in social and consumer research in the diverse fields of retail and transport. Specialising in Qualitative research, Rachael has a passion for delivering actionable insights for clients by listening to people and meeting their needs.

Associate – Lyn Flaherty BBus

Lyn is an experienced research project manager and passionate advocate of listening to and acting on the voice of consumers. She has over 15 years’ experience in the areas of consumer research, stakeholder engagement, customer experience, communication and business development within aged care, local government, corporate and the not-for-profit sector.

Associate – Sharmilla Zaluski

Sharmilla is an original member of The Plug-in start-up team and now contributes her expertise on a project basis as an advisor, co-researcher and workshop facilitator. She has previous experience working in policy, community engagement and customer service roles in numerous Local Government environments. Her warm and enthusiastic manner makes her a natural at connecting with people and drawing out their stories.

Associate – Pablo Gonzalez MSPPM

Pablo is a passionate policy and service designer. He has started social businesses in Adelaide and Melbourne and he is heavily involved in projects aimed to build and strengthen communities. With over ten years of experience, he has gained broad experience working with the public, private and not-for profit sectors across Australia and other countries. Since 2017, he has led co-design workshops and served as a facilitator for The Plug-in, and his research design and methodology advice help ensure successful project approaches.