The Plug-in is an exciting new people-powered community 2019-05-01T13:53:01+09:30
The Plug-in. Influencers of modern ageing.

Connect with The Plug-in

COTA SA’s social enterprise The Plug-in, is a specialist market insights operation which connects older people with business, industry and researchers. We give older people an influential voice and enable clients to innovate and improve products, services and policies for the growing 50+ market.

If you’re an individual over 50, then we invite you to join our community of “Influencers” ready to “plug in” to client projects – its free and simple to register. Or if you’re from an organisation that wants to understand your older customers at a deep level, then connect with us – we are ready to partner with you.

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The Plug-in. Influencers of modern ageing.

Are you an influencer?

If you want the power to influence the future of ageing we invite you to join us and have the opportunity to work alongside industry, innovators and researchers to help create technology, products and services that will better meet the future needs
of older people.

Join The Plug-in community and have access to information, training and opportunities to identify and solve the problems that matter most to you and others.

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The Plug-in. Influencers of modern ageing.

Are you looking to connect with older people?

Speak with us to find out how The Plug-in provides industry, innovators and researchers the ability to connect with older South Australians to innovate, identify, test and take to market new products and services that better meet the future needs of older people.

The Plug-in offers:

  • A fresh approach that delivers streamlined and tailored recruitment of participants that can add value to design and innovation processes
  • An opportunity for ongoing relationships with the community
  • Deeper dives leading to a deeper level of understanding about what’s important to older people
  • Access to specialist support in developing and facilitating design and innovation processes
  • Accelerated design and development phase and prototyping
  • The ability to hit the mark (and market) quicker; and early exposure to potential ambassadors.

Take a look at some of our past and present Projects or Contact The Plug-in team to discuss how we can work with you.

The Plug-in Team

Head of The Plug-in – Miranda Starke MMktg, GAICD

Miranda comes from a background in senior management, consulting, Board and leadership roles across education, the arts, not for profit and the media. Miranda’s specialist skills in marketing, stakeholder engagement and business development make her well placed to work with both Plug-in clients and “Influencers”, ensuring that both groups derive value from their involvement with us.

Project Manager – Lyn Flaherty BMgmt (Mktg) Lyn works with business, industry and researchers to design and deliver projects that help them understand their customers better. With a background in aged care, proven marketing and business development expertise, and a special talent for consumer research and co-design, Lyn believes that listening to people and acting on insights is an essential strategy for businesses improvement.
Community Manager – Michelle Mitolo BDDe Michelle has built a career building stronger communities for government, education and not for profit organisations and in culturally diverse environments. Her focus now is looking after our growing community of “Influencers” who give their ideas, feedback and insights to Plug-in projects, ensuring that a wide range of older voices have the chance to be heard.