The team at The Plug-in were great. They helped us through a project to understand what was important to older barbecue users, and how the Weber Pulse was able to address some of the pain points they encounter. We also worked with The Plug-in to better understand how to communicate with these potential customers, and design a hands on barbecue experience that could really engage older customers and show why the Weber Pulse is so special.
We’re taking what we’ve learnt from our work with The Plug-in and building plans for the upcoming summer. We’re excited to share what the Pulse can deliver for older customers that ordinary barbecues just can’t.
– Michael McDonald, Weber Australia and NZ